I know people in the US are a bit divided over Black Friday. Some are opting outside, while others still camp out overnight for the best deals. Meanwhile, other stores are starting ON Thanksgiving. So, it can be a confusing time for many Americans, especially for those bent on massive overconsumption and an obsession with material goods.

But to the retail workers of this country, I salute you. Customers are not easy to deal with, and we often act pretty grumpy over the smallest things. This Target store manager, however, is having a blast and has a hilarious take on Black Friday. He’s rallying his soldiers, his warriors.

Boycott Target? Buy all the things. This. Is. TARGETTTTTTTTT.

Did you go out today and brave the crowds?