Dad-vertising or Bad-vertising: Nissan Altima’s Sidelined Dad
So, the birth experience can be many things. Sometimes, it isn’t what you plan. For others, it can be exactly what you imagined. But Nissan has taken a stance on the childbirth experience that might cause a stir, especially as we lead up to Father’s Day…
Not every dad-to-be is suited to the task of being a support system during childbirth, but this guy isn’t even trying.
Point of fact, I auditioned for this commercial. Not as the N00B dad, but as a father who has been around the block, sitting in the hospital waiting room with my toddler son. I read the outline for the TV spot and a weird smirk crawled across my mouth with a sound resembling “Hmph.” I may have cocked my head to one side. This new dad was being sidelined by everyone else. Ineffectual and somewhat spineless, he never got in the game. I actually had Finn with me for the audition and it was HILARIOUS. Trying to fit my son into a controlled setting like a casting session was like trying to bottle kittens on PCP. But I digress.
I can’t say that this doesn’t represent some segment of dads somewhere, but is this bad advertising for dads? I mean we’re less than a week away from Father’s Day. Shouldn’t it all be rainbows, cigars and new ties for everyone?
I don’t need the media to lionize dads as a group, but I’ll be damned before I’m completely misrepresented.
Also? Salt N Pepa are probably doing a spit-take at this cover of “Whatta Man.” Just wow.
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