3 Bad Moments in Advertising for Parents
Advertising has hit an all-new level of weird, guys. Not only are advertisers taking over social networks and the entire internet with paid ads, but sometimes these “marketers” lack in creativity and common sense often found in the hands of thoughtful artists and publishers so much that we are subjected to some really ridiculous media.
Besides the “dumb dad” and “just for moms” messages that we routinely hear, there is just simple “badvertising.”
Here are a things I’ve found while roaming around the internet. If you see any, post them here in the comments or tweet us!! Let’s put a stop to this stuff.
1. KY Playdates
If I called a sexual encounter a “playdate” while whispering to my wife, I would be sent to my room with no dinner. Who thought targeting parents with kid language was hot? Mention kids, who already interrupt things as it is, and the deal is off. Nice one, KY! It’s a slippery slope, we know.
2. Women’s Health is Regular
This isn’t precisely advertising. It’s half-ad, half-article. But it’s seems like a bad run for Women’s Health. I mean sometimes the creative just flows right out of you, but parents are too tired to deal with any more crap.
3. Disney Pixar’s “Inside Out” Bad Dad
Listen, I’m sure the movie will be great. But this trailer/scene was so off-putting. Dads everywhere let out a collective groan on the internet. Sure, some dads suck at, well, life. But this was oversimplified and reductive to a point that made me question Disney’s dedication to nuance. It felt lazy, honestly. Our minds are filled with so much chatter — not just Brazilian pilots and big red buttons.
Anyway, have you seen some bad examples? Send them our way. Tis the season for mediocre outrage and laughter.